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With every Google announcement it seems as though the entire Search Marketing world freaks out. It’s the end of the world! SEO will never be the same! Google is trying to kill our business! Well, I’ll be the first to say Google isn’t taking any food out of my kid’s mouths after rolling out Google Instant, a new feature that claims to predict your search term before you even finish typing. Well, here are some important things for SEOs to keep in mind.
- Google Instant is available only if you are logged in to your Google account. If you are not logged in or do not have a Google account, then Google Instant doesn’t exist for you.
- Google Instant is really nothing more than an add-on to the already-in-use Google Suggest feature which aims to finish your search term, but with the added feature of a dynamically updated SERP below.
- This is a casual observation, but most people can’t type without looking at the keyboard anyway which means they won’t be paying attention to the ever-changing SERPs below anyway.
I don’t see any reason to get worked up over Google Instant. Through the testing I’ve done thus far, most of the predictions aren’t relevant to my search which means I end up completing the term anyway. That means there’s no difference for me at all. That said, I can envision a world where web surfers are made more aware of a better-defined search term through the already-present Google Suggest feature, but the real-time SERP isn’t something that is going to impact SEO negatively in any way.
Everyone can breathe again!
